Open Instagram. Scroll. Scroll a bit more. Scroll again. You see one brand. Then another. Then ten more. Neutral color palette. Minimalist logo. Sans-serif typeface. An inspirational message about “passion,” “authenticity,” and “mission.” And suddenly you realize something strange: Everything looks the same. Welcome to the era of copy-paste branding. But the question isn’t just why this is happening. The real question is: how do you avoid that trap? Why do so many brands look