The visual identity for Crema Coffee & Eatery was designed with the aim of conveying the warmth, relaxed atmosphere and authentic experience of a modern coffee bar. The logo is based on strong typography that emphasizes the brand name, while the letter "C" is stylized as a drop of cream, alluding to the rich texture of coffee and the characteristic crema that forms on top of an espresso drink.

 

The illustration above the logo depicts a person enjoying coffee and reading, further emphasizing the concept of a place for relaxation, socializing, and the daily ritual of drinking coffee. The “ESTD 2025” element gives the brand a sense of authenticity and emphasizes the beginning of its story.

 

The typography is a combination of modern and classic style – the dominant bold font for the name CREMA ensures strong recognition, while the elegant serif font in the text Coffee & Eatery adds a touch of sophistication and balance.

 

A minimalist design approach allows the identity to be clean, easily recognizable and applicable on different materials such as menus, packaging, coffee cups, business cards and digital platforms.