Momentum Cocktail Bar

Logo design and branding

Split, Croatia

Logo Design

The visual identity for Momentum Cocktail Bar was designed with the aim of conveying the sophisticated and elegant atmosphere of a modern cocktail bar. The logo is based on an elegant typography with a stylized and decorative letter "M" , which creates a recognizable and luxurious character of the brand. The fluid lines in the letters symbolize movement and dynamism, which is conceptually connected to the energy and social atmosphere of the cocktail bar.

The color palette has been carefully selected to emphasize the character of the brand. The dominant dark green gives a sense of exclusivity and an evening bar atmosphere, while the secondary green brings balance and depth to the visual identity. The accent red adds energy and dynamism , while the gold shade emphasizes the luxury and premium feel of the brand.

Print & marketing materials design

In addition to the logo design, accompanying visual material was developed, including price list and business card designs , ensuring a consistent and professional brand look across all printed materials. The minimalist approach allows the identity to remain clean, recognizable, and easily applicable in a variety of contexts – from menus and promotional materials to digital platforms.